Best Of The Best Top Advice From 10 Marketing Experts

Best Of The Best Top Advice From 10 Marketing Experts Our favorite thing about hosting the Actionable Marketing Podcast is picking the brains of marketing heroes. So, we’re absolutely blown away by the amazing marketers we’ve gotten to learn from over the past two years. To our listeners, you’re the reason we do this. It’s all about bringing the best of the best to you. To celebrate the 100th episode of AMP, here are some of our favorite guests, takeaways, and thoughts from more than 60 hours of marketing gold! Some of the highlights of the show include: Janna Maron: No more frustration by banking content and scheduling it to auto publish; publish less, but at higher quality Michael Brenner: The most compelling way to guide everything you do as a marketer what’s in it for the customer, colleague, and company? Brian Clark: His biggest marketing mistake was the curse of knowledge a cognitive bias where you assume the audience knows certain things you know Noah Kagan: Helped Mint scale to its first 100,000 users in less than a year; what’s your goal and timeline? Andrea Fryrear: Marketers are asked to do new projects all the time, but prioritize and simplify backlog of projects to be successful; plan your work, work your plan Joanna Wiebe: Describes how to go deeper than Calls To Action and into Calls To Value; clearly articulate the ultra-specific value on the other side of a click Tim Soulo: You should write 2,000+ word articles to rank in search engines, but people don’t want to read they want answers to questions to solve problems Nir Eyal: Psychology of habit formation and how marketers can capitalize on it; every product you use is to modulate your mood and alleviate pain Jeff Goins: Four qualities in best-performing posts piece is well written, contains a compelling promise, keeps that promise, and wows reader with value Rand Fishkin: Remarkable customer research determines TRUE influencer status and who to partner with for co-promotion; share what audience values If you enjoy AMP, write a review on iTunes and send a screenshot of it to be entered into a drawing to win the 100th episode giveaway, which includes a $100 swag package, bundle of three marketing books, and $50 Amazon gift card! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Links: How To Create A Bank Of Content (And Plan Ahead) With Janna Maron From Smart Passive Income 3 Questions To Guide Your Marketing Program With Michael Brenner From Marketing Insider Group Copyblogger’s Best Advice On How To Scale To 8 Figures With Brian Clark From Copyblogger How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork How To Use Agile Project Management To Organize Your Marketing With Andrea Fryrear From AgileSherpas How To Use Conversion Psychology To Get Better Results With Joanna Wiebe From Copyhackers How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal How To Use A Scorecard To Create More Effective Content With Jeff Goins From Goins, Writer How To Do Remarkable Customer Research With Rand Fishkin From SparkToro Quotes: â€Å"Imagine no more frustration. No more fire drills. And tons of opportunity to plan ahead and shift future projects around easily.† Janna Maron â€Å"What’s in it for the customer, the colleague, and the company can really get you to a point where you’re going to end up not doing things that don’t work and serve your customers.† Michael Brenner â€Å"You have to find a way to stand out. Theres more than just the amount of value in the content. Theres your voice, the way you connect with the audience, all of that is important.† Brian Clark â€Å"Really limiting our work and focusing in is the only way we’re gonna get to the point of doing really good, high-quality work that’s focused on the audience.† Andrea Fryrear â€Å"It’s not about length it’s about delivering the value and persuading the people that you can solve their problem in as less words as possible.† Tim Soulo

Recruitment and Selection Strategies Essay Example | Topics and Well Written Essays - 2500 words

Recruitment and Selection Strategies - Essay Example It starts with the hunt for new employees and it continues till a pool of application is generated out of which new employees are selected. To develop a good strategy an organization an organization should always keep itself updated on the opening that are present in it , openings that may be required and positions that are potentially going to be vacant in the future. An organization should target the positions needed immediate fillings first, but it is best to predict the vacancies and plan for recruitment as this ensures that the quality of recruitment activities stays good. Requirements for a certain type of position should be fully understood for better recruitment. The performance level required, the experience needed by the potential employee should ne properly be established. The organization should identify that the vacant post can be best filled by external recruitment or internal recruitment. Some organizations feel that employee referrals are very effective forms of recruitment source (Lisa Guerin, 2007). Vacancies are mostly properly advertised. Human resources personnel involved in recruitment should have proper training and experience so that they can judge the skills and parameters required for the job and determine if they are present in the candidate or not. Evaluation methods of candidates should be described (Linda L. Neider, 2003). The most popular evaluation methods are written tests, interviews, psychometric tests (Carter, 2004) or a combination of these. Things that affect the recruitment process are the organizations objectives and policies, the government policies and labor laws, the source of recruitment traditionally used by an organization, the current needs of the organization and the costs affiliated with the recruitment (Rouse, 2007) The recruitment challenges faced by organizations are that the labor in some countries has aged and the pension costs are becoming high. In the modern day the organizations invite employees from all around the world (Hook, 2008), to generate a larger candidate pool the organizations use modern sources like outsourcing. Organizations outsource their recruitment activities to another organization which screens candidates initially according to organizational requirements given to it so that its employer organization can select employees from its screened candidate pool (Ian Beardwell, 2007). The advantage of this is that even if the company is not planned for a vacancy it can forward its need to the outsourcing organization and get a desired employee in lesser amount of time. It also creates competitive advantage by speeding up the process of recruitment; it helps the management to stay focused on other things rather then the generation of a candidate pool. These organizations usually negotiate salaries on the behalf of their employers to save time and resources of its employers. Poaching and raiding is also another way of acquiring talent, in this the organizations attract and employee a person who is already an

Biochemical Oxygen Demand Hypothesis Testing Essay

Biochemical Oxygen Demand Hypothesis Testing - Essay Example Rejection of the null hypothesis leads to the acceptance of the alternative hypothesis. The alternative hypothesis states that there is a difference between the procedures. It is denoted by H1. Assuming that the upstream BOD and downstream BOD are normally distributed, we test using significance level of 0.05 whether BOD increases at the downstream. The significance level of a statistical hypothesis test is a fixed probability of rejecting the null hypothesis H0 when it is in fact true. It is called a type I error and is set by the investigator in relation to the consequences of such an error. We want to make the significance level as small as possible in order to protect the null hypothesis and to prevent, as far as possible, the investigator from inadvertently making false claims. Test Statistic: It is the random variable X whose value is tested to arrive at a decision. The Central Limit Theorem states that for large sample sizes (n > 30) drawn randomly from a population, the distribution of the means of those samples will approximate normality, even when the data in the parent population are not distributed normally. A z statistic is usually used for large sample sizes (n > 30), but often large samples are not easy to obtain, in which case the t-distribution can be used. The population standard deviation s is estimated by the sample standard deviation,The observed t value is calculated from the sample used. Testing of means can be accomplished when the data are in the form of paired observations. We compute for the confidence interval of d - u in the situation with paired observations is based on the random variableWhere and are random variables representing the sample mean and standard deviations of the differences of the observations in the experimental un its. This two-sample problem is essentially reduced to a one-sample problem by using the computed difference d1, d2, d3 dn. Thus the hypothesis reduces to Ho: =do

Enterprise Resource Planning System for Insurance Sector

Enterprise Resource Planning System for Insurance Sector The Indian Insurance industry is a flourishing one which has several national and international players who compete for excellence. With several reforms and policy regulations, the Indian insurance sector has witnessed tremendous growth in the recent past. India having around 17% of the worlds population is a largely untapped market. Nearly 80% of the Indian population being without a life, health and non life insurance, a growing number of insurance companies are now emerging in the Indian insurance sector. With the opening up of the economy, several international leaders in the insurance sector are trying to venture into the India insurance industry. The growth in the insurance industry directly impacts the reinsurance industry. Reinsurance providers are basically companies that provide insurance cover to insurance companies so as to cover their risk. With the growth in the amount of insurance products sold by the insurance companies their risk component goes on increasing. So as to cover this risk, companies resort to reinsurance. Thus the reinsurance market is all growing at a rapid pace. The growth of the Reinsurance industry in India is coupled with a number of challenges. Challenges faced by the reinsurance industry include shrinking margins, increasing competition etc. In order to meet the challenges, reinsurance companies across the globe have begun leveraging heavily on their information and communication technologies. Reinsurance firms are using enterprise management solutions to increase productivity, save on expenses, to obtain higher customer satisfaction, thereby resulting into customer retention and to improve sales performance. General Insurance Corporation of India (GIC Re) is the sole reinsurance company in the domestic reinsurance market in India with more than three decades of experience in the Re-Insurance business. GIC is headquartered in Mumbai. In India, GIC provide reinsurance to the direct insurance company as it is the sole reinsurer in the market of domestic reinsurance. It is one of the leaders in the facultative placements and domestic companies treaty programmes. OBJECTIVES FOR ENTERPRISE RESOURCE PLANNING SYSTEM The key objectives for initiating ERP implementation were as follows: So as to retain leadership position in the national (Indian) reinsurance market. The intention of emerging as the leader of reinsurance in the Afro Asian markets. To obtain an integrated view of all business transactions. MAJOR BUSINESS CHALLENGES FACED BY GIC RE Customer-Centricity The change in focus of the organization to being customer-centricity created a number of issues for the company. It became important to have optimal knowledge of all the customer segments. Customized products and services were required to designed to meet the needs of each of the identified customer segments. It became important to adopt cross selling of products and services as an important growth strategy. It also became important to provide any time and any place reachability to the customers. Competition The growing number of players in the market created an environment of intense competition In order to sustain such levels of competition it became imperative for the company to adopt new strategies and identify means of securing a competitive advantage over its competitors. Globalization Expansion of company operations across multiple geographical locations also made it necessary for GIC Re to identify means of effective monitoring and control. Expansion also increased the level of competition by adding new competitors from the new geographical locations. Product Commoditization The increase in competition was impacting the companys profit margins. It became absolutely necessary for the company to distinguish its brand from competitors. Lower customer loyalty and increasing price sensitivity were also measure threats to GIC Re. Consolidation It was important to bring about a consolidation across the organization so as to deliver a clear value to its customers. Compliance Expansion of operations across multiple geographical locations made its imperative to comply with multi-national regulations. MAJOR IT CHALLENGES FACED BY GIC RE Data Quality Data maintained by the organization was fragmented by the line of business, the branches, the different geographical locations etc. It was important to consolidate this data and provide high quality of product and operations related data. Process Integration It was important to standardize and streamline cross functional processes and develop and integrated workflow. The company was suffering from value leakage due to non integration of systems. Legacy IT Systems The legacy system used by the company did not reflect the change in focus from being a contract centric to customer centric insurance provider. Reduction of Operation Complexity The company used a number of applications to manage the daily activities. As a result, a number of interfaces had to be monitored and managed which proved to be very difficult. It thus became important to reduce the number of interfaces and bring about standardization across the interfaces. EXPECTATIONS FROM ERP Reduction in overall cost through improved efficiency and increased productivity Drive business innovation To a give a competitive advantage to the company over its competitors Driver for business growth Improve overall customer experience and satisfaction Ensure regulatory compliance Support global operations Create new revenue streams for the company Ensure growth of existing revenue streams CHOICE OF SAP The major factors contributing to the choice of SAP are as follows: Integrated Enterprise platform for transacting GICs business The company required a platform that would integrate all the processes and procedures across the enterprise. The system was required to standardize all processes and streamline set of processes across the organization rather than streamlining large number of procedures. The company expected the have an enterprise wide visibility of business operations. SAP Reinsurance solution being used by Global Industry leaders Munich Re and Hannover Re One of the major contributing factors to choosing SAP was the companys biggest competitor and the global industry leader Munich Re and Hannover Re had implement SAP Reinsurance system. Adoption of the global best practices By 2005, SAP Insurance had almost all insurance service providers running it. SAP had in the past implemented both the insurance and reinsurance packages for multiple clients. This enabled SAP to gain an understanding of the global best practices in the prevalent in the industry. GIC Re hoped to reap the benefits of this knowledge in their own implement of SAP Reinsurance. Most companies who had previously implemented ERP had strong positive experience with SAP for their insurance portfolio ERP IMPLEMENTATION START DATE Early 2005 ERP GO LIVE DATE February 2006 SAP VERSION SAP R/3 Version 4.7 GEOGRAPHICAL SCOPE Offices in India, London and Dubai SAP MODULES IMPLEMENTED SAP FS-RI Reinsurance SAP FS-RI is an insurance solution that enables reinsurance firms, direct insurers and brokers to achieve a reinsurance process that is completely integrated and streamlined. SAP FS-CD Collections / Disbursements SAP FS-CD is a solution designed for insurance service providers to standardize and streamline their billing and disbursement activities for their policyholders and agency holders. SAP IM-IC (CFM) Investment Management SAP IM-IC (CFM) module provides useful tools for reporting of WBS which are in progress, PO commitments and assets that have been capitalized. SAP FI-CO Finance The SAP FI-CO module can be viewed as the core of the integrated SAP system as it deals with the monetary impacts on business and other modules of SAP. SAP HR Human Resources SAP HR is the largest module implemented It deals with the management of human resources and human capital SAP BIW Business Intelligence SAP BIW is the business intelligence module that provides analytical, reporting and data warehousing solution IMPLEMENTATION CHALLENGES First SAP Reinsurance (FS-RI) implementation outside Europe. First SAP FS-CD Implementation in India. First SAP IM-IC implementation in India in an Insurance/Reinsurance environment. One of the few Active Reinsurers in the world using SAP FS-RI Legacy data Migration Customisation of Reinsurance Module (FS-RI) Risk Manager in FS-RI (Facultative Business) had not yet been implemented even in Europe IMPLEMENTATION HIGHLIGHTS Opportunity to critically re-look the companys business processes and practices and incorporate changes wherever required. Elimination of data inconsistency by correcting, validating and cleansing legacy data. Opportunity to streamline the organisation by adopting the global best practices in the industry BUSINESS BENEFITS Tight integration between underwriting and technical Accounting processes thereby providing better business focus. Integrated processes eliminating almost all redundancies and inter-departmental reconciliations. Increased automation reduced manual intervention and improved data quality. Improved reserving process (tracking the development of outstanding loss reserves). FINANCIAL STRATEGIC BENEFITS SAP allowed visibility of all assets Standardized evaluation of all assets were achieved Daily updates to the investment portfolio enable the company to achieve integrated investment management Effective real time risk analysis TOTAL COST OF OWNERSHIP 95 % of the companys requirements were met by th standard solution offered by SAP and minimal customization was required OPERATIONAL BENEFITS The operation benefits as evaluated by the company after two years of implementation are as follows: KEY PERFORMANCE INDICATORS (KPI) IMPACT Time to measure performance -70% Time to plan for new projects and activities -30% Time to performance market risk analysis -80% Efforts to map sources of risk -80% Reporting Flexibility +90% Quality of Reports +80% Quality of Portfolio evaluation +90% Quality of transaction mapping +90% FUTURE PLANS Up gradation from SAP R/3 Version 4.7 to SAP ECC 6.0 platform Connecting offices in Moscow, Malaysia and South Africa to the upgraded ERP network General Insurance Corporation of India has derived significant benefits from implementation of SAP Reinsurance. From this case it is evident that SAP has the potential of being a measure source of improved efficiency and competitive advantage for insurance service providers. APPENDIX [1] Monitor Performance: Executive Dashboard [2] CEO Dashboard [3] Sales Dashboard

augustus :: essays research papers

Augustus   Ã‚  Ã‚  Ã‚  Ã‚  The history of the Roman Empire is one filled with warfare and deception. After the defeat of Carthage and the Gaul the Roman generals began to vie for power. Even after the murder of Cesar was avenged the fighting would not end. It was only after Anthony and Cleopatra were defeated at the Battle of Actium that a certain peace settled over the Roman provinces. The man responsible for this peace is Octavian, later known as Augustus. To commemorate his many achievements a statue of him was made after his death. Using the contraposto pose, the all around relief, various symbolic shapes Plykleitos, the artist of this statue, creates an inspiring image of the great general.   Ã‚  Ã‚  Ã‚  Ã‚  The Romans took a lot of their art styles from their Greek neighbors. One of the most common ways to depict someone was to put them in a contraposto pose. In this method the figure is shown in movement rather then in a stiff Egyptian style portrait. In this artwork Augustus leans forward and raises his right arm as if to address his troops. Many of the Roman political leaders had to constantly give speeches and the art of the oration was one that every royal member had to learn. Exactly what Augustus is preaching here is still a matter of controversy but most scholars agree that it has a relation to a military matter.   Ã‚  Ã‚  Ã‚  Ã‚   Another characteristic of this artwork that is Greek-like is relief and the proportion. The Greeks had set rules for the size of the body parts and the Romans simply copied them. Many politicians favored showing perfect images of them selves to impress the general public. This artwork is also in full relief. It was meant to be seen all around and not just from the front.   Ã‚  Ã‚  Ã‚  Ã‚  Augustus is also shown with shapes in his chest armor and cupid beside his leg. The little God is meant to symbolize the connection between the Julii family and the goddess Aphrodite. Octavian is often cited to have traced his lineage to this goddess.

Lifestyle Diseases

Since the dawn of civilization, man’s physical attributes have always been in accordance with the work he was supposed to do. It has been proven that we were ape like before and had lots of body hair, which was then to protect us from cold. Eventually as time passed our physicality changed a lot, and we started to walk erect, but still we were built in such a way that we were fit for hunting and to endure other physical conditions. As centuries began to unfold, we started developing at a brisk pace and we have reached a stage of today, where we can get food by paying money for which we have to work, and that too doesn’t have to be necessarily a strenuous labor job. This change in lifestyle has brought about a lot of positivism and negativity in our lives.Today we don’t have to strive for food nor fight wild animals, but today we have to work long hours, which how much ever tiring maybe aren’t strenuous to what we had to do earlier. This exact change has br ought in the ‘lifestyle diseases’, which are responsible for maximum deaths in countries which are either developed or are in the brink of becoming developed. Today we have development in the field of medicine and the diseases of yester years are either extinct or they don’t possess a threat much. Since we don’t have much threat from infectious diseases as much as we had before, the life style diseases which mainly comprise of the following, affect us the most:These diseases have been associated with the new way of life and come into the generic term of lifestyle diseases. Compared to the olden times, today obesity is a major problem which can be assessed by the following:‘By 2001, almost 21 percent of adults were obese, representing a nearly 75 percent increase. Because these data are based on self-reported height and weight, obesity rates are most likely even higher than these estimates suggest. Results from the 1999 National Health and Nutrition E xamination Survey, which collects data through clinical measurements, found that approximately 30 percent of U.S. adults are obese and an additional 34 percent are overweight and Even more alarming is the increase of those who are morbidly obese; that is, those who are 100 pounds or more overweight’ (Eileen Salinsky).Obesity has been the root of many problems. Today children are always eating processed junk food and cola rather than salads and vegetables and milk. The pizzas and burgers how much ever scrumptious it is, cannot be considered as a main food and due to this reason not children but adults too tend to bloat up. An obese person is always at risk for heart diseases, diabetes and liver diseases. Being obese makes a person more inactive, this leads to other problems of muscles and joints. For obesity it is said that the more you eat the more you are eaten from inside. Today diseases like cancer have been one of the prime forces in eliminating mankind. There have been l ots of deaths and amputations that have been accounted to cancer.This diseases which was not much active in the olden times, is today’s prime diseases. Cancer has various forms, and if not it could have been prevented from maintaining a good staple diet. One thing that can be attributed from a lifestyle point of view is that in the west and developed countries, there has been a serious loss of staple food and required vegetables in the diet and there has been a major increase of meat and wine. Because of the use more technology cell phones have become a common thing amongst people, including teenagers, but one thing they do not know is using a cell phone over an hour increase the chances of having brain tumor as it emits high amount of radiation. Many people have contracted these tumors, but have failed to realize this that it was due to their lifestyle.Heart Attacks and diabetes which also are lifestyle diseases are the worst in the group as they have killed more people than even one can imagine. The following will cement the fact about arteriosclerosis and diabetes:  The WHO estimates that atherosclerosis (heart attacks and strokes) and diabetes (90% of the Type 2 variety) kill about 20 million people every year, more than are killed by war, famine, AIDS, tuberculosis and malaria combined, and more than might conceivably be killed in a single pandemic of bird flu. Bill Gates gives billions to trying to eliminate infectious disease but never mentions the really big killer, cardiovascular disease (CVD) in the form of atherosclerosis and hypertension or high blood pressure’ (Pandemic Lifestyle diseases 2007).Life style diseases can be treated too, but it takes it toll on the individual, and for instances of heart and all major by pass operations have to performed, or for cancer chemotherapy or amputation of the part is required.The best way is prevention of these diseases by changing our lifestyles. If we endorse certain amount of exercise and r ight amount of nutritious food then the chances of contracting these diseases go down by huge percentages. Fore mostly, it is very essential to keep a check on junk food and easy to make fried food. Apart from increasing cholesterol and obesity, these foods don’t help much. There has to be a steady intake of staple food with maintaining an equal balance of vegetables and meat. One has to make sure to complete a certain amount of exercise, be it a small run or doing exercises in the gym. This physical exercise will help increase the much needed blood circulation and in turn help people to live healthy.The high amount of work loads only worsens the living environment, as tensions give rise to many diseases. Those working always on tight deadlines suffer the most from it. The only way to counter it is to take time out to relax and practice mind reliving techniques which can be attained via yoga or reiki. The lesser the tension the more an individual can live longer and enjoy lif e.   Alcohol and smoking, which are considered to be very normal in today’s times, are one of the worst ways of affecting our body.Smoking contracts blood cells and can give lung cancer, along with dampening one’s stamina and appetite. Alcohol on the other hand makes one obese, addicted and also causes serious troubles in the liver and kidney region. If one can refrain from smoking and have very limited quantity of alcohol, then he reduces huge chances of getting diseases. The best part of lifestyle disease is it can be easily prevented with certain precautions. Everybody have to die in this world, but the choice of dying young due to lifestyle diseases or dying when you are old is a choice one has to make.Works Cited:1)    Eileen Salinsky, Principal Research Associate Wakina Scott, Research Associate â€Å"Obesity in America: A Growing Threat†, 11th July 2003, http://www.nhpf.org/pdfs_bp/BP_Obesity_7-03.pdf2)   Ã¢â‚¬Å"Pandemic of Lifestyle Diseases† , 14th October 2007, http://www.panaceia-or-hygeia.com/3)    http://naturalhealthperspective.com/home/civilization.html4)   http://www.obesityinamerica.org/geographic.html

The Importance Of Improving Leadership Strategies - 972 Words

Improving leadership and school engagement with PP strategies Middle leaders are the driving force of improvement and consistency within schools (Toop, 2013). To ensure that excellence is being maintained throughout all classrooms and to therefore encourage and support new strategies, middle leaders need to be unified and focused, supporting each other with peer-to-peer development (Hargreaves, 2011). It is argued in the IPPR ‘Excellence and Equality’ report (Clifton ed., 2013) that the attainment gap found between students in school, will not be reduced unless there is focus upon a development of outstanding leadership. OFSTED (2014) also posed that the schools making the most significant progress for disadvantaged pupils were those that†¦show more content†¦Ã¢â‚¬ËœNon-cognitive skills’ is a term used to describe the behaviours, attitudes and strategies that children (or adults) use to approach their time at school (or later in life). These attributes will contribute to the level of motivation, perseverance and sel f-control that a child is able to apply to their school lives (Heckman, et al., 2006). The term non-cognitive skill is a very broad term and could be broken down, though not exclusively, into the following categories: self-concept and metacognitive skills; achievement goals and social skills. Self-Concept and Metacognitive Strategies. Self-concept of ability refers to an opinion formed by a child by their environment about their ability to achieve. Applied to the educational setting, a child may feel that they are unable to push themselves due to negative factors from their home/family lifestyle. Metacognitive strategies refer to the efforts to influence oneself and ability to focus towards a goal. O’Mara et al., (2006) found that intervention could increase a child’s self-concept of ability and increase their chance to fulfill a higher potential or goal. 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